The Information Commissioner’s Office (ICO) finally search Cambridge Analytica Offices, as warrant is granted after more than five days of court battle.
Enforcement officers, have entered the London
CA premises, as part of an ongoing investigation regarding the Facebook user data breach.
More than 50 million Facebook profiles have been harvested in what is one of the biggest data misuse examples. CA had been collecting data from Facebook users, though its App’ ThisIsYour DigitalLife’.
The data collected through the app, combined with already existing information from the user profiles was use to build a software program to profile individual US voters. They were then targeted with personalized political ads.
We exploited Facebook to harvest millions of people’s profiles. And build models to exploit what we knew about them and target their inner demons. that was the basis the entire company was built on.”
Christopher Wylie- worked with a Cambridge University academic to obtain the data, speaking to The Observer
Facebook has failed to alert users, despite knowing about the misuse of information since late 2015.
Facebook and Data
This is not the first time the social media giant has been in trouble for data breach-related issues.
The social media company was ordered in February to delete data collected through third party websites. The Belgian Commission for the Protection of Privacy (CPP) had ruled that Facebook is collecting data illegally.
They were reportedly used third party web sites to gather data regarding online behaviour not only for Facebook users, but also for non-users, according to the Guardian.
As a result, Facebook was facing an impressive £88 million (€100 million) fine if they refused to do so.
“Facebook inform us insufficiently a bout gathering information about us, the kind of data it collects, what it does with it and how long it stores it for.”, the court said.
Data is a currency, it is a resource, it is an asset and will play an enormous role in the entire economy(…). Margrethe Vestager, EU competition commissioner
However, the CA scandal seems to have raised an alarm. CEO and Facebook founder, Mark Zuckerberg revealed they will change the way they share data with third- party applications.
May 2018 will also impose stricter rules within the UK. The new GDPR will implement a stricter set of policies regarding privacy and data handling. Companies will have to account for the way they use and store consumer data. Those who fail to adhere, will face hefty fines of up to 4% of annual turnover.
Read more about GDPR by downloading our GDPR Review.