Latest News

Which industry has the highest open rates?

March 15, 2016 Ever found yourself looking at your email campaign results and wondering what they mean? Are these excellent results, just average or even rather poor? With little to compare them to other than previous results its hard to gain a sense of where you stand. The latest piece of research from shows the industry averages… Read More →

IMG’s thoughts on the CMA Energy Market Reforms

March 10, 2016

The CMA changes to the domestic energy market will dramatically increase the amount of customer contact and switching activity by suppliers and PCWs, and whilst greater numbers of tariffs brings greater choice for customers, it also gives Suppliers and in particular Independent suppliers the ability to compete harder against the Big 6 suppliers and create greater points of difference.

Read more about it here…

Privacy Shield – The latest on Safe Harbour’s replacement

March 1, 2016 On Monday, Europe pushed to see European Union privacy regulators police US firm’s compliance with the new rules. In early February, a new framework was agreed to replace Safe Harbour, aimed at helping firms from the EU and US transfer data with certain levels of privacy and security. The nature of this deal and understanding any… Read More →

British Airways Ranked ‘Best Super-brand’

February 26, 2016 British Airways has topped both the Business AND Consumer Super-brands 2016 list, edging out the likes of Apple, LEGO, Google and Nike. Source: British Airways Linkedin For the third year in a row now British Airways claim the top spot of the list, which is put together by an expert council consisting of over 30 senior… Read More →

Executive Masterfile gets a price cut

February 2, 2016       Intermedia Global has now reduced both the single usage and 12 month lease rates on its Global Executive Masterfile. This amazing database containing 4 million contacts, 2 million of whom are double opted-in, is now much cheaper. Rates for this telephone verified data start from a very competitive £200/000 for postal +… Read More →

Land Finder Predicts Demand

January 11, 2016 Perfect Timing Last week, we introduced a major addition to our Land Finder service – the ability to cover Scotland. This now means the service can cover all of mainland UK. This new addition was timed perfectly as Labour up their efforts to win back some of Scotland’s constituencies. They have pledged to build new 60,000 affordable… Read More →

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