Latest News

Is your data at risk of becoming obsolete?

September 12, 2017 With the GDPR deadline fast approaching, it seems a lot of the current marketing campaigns are focusing on ensuring customers have opted in to future communications, in fear of the incoming regulations, putting a large portion of their data at risk. Although the final regulations guidance has yet to be set by the Information Commissioner’s… Read More →

Intermedia Global welcome a new member!

September 4, 2017 Intermedia Global are proud to welcome a new member to our busy team, Maria Mazilu. Maria started her career as a journalist back in Romania, writing articles for the highly popular GQ magazine. After some time, she moved to the UK to study for her degree in Advertising & Digital Marketing at the University of… Read More →

Data-driven marketing can increase sales by 20%

August 30, 2017 When it comes to purchasing, customers now have the means to research beforehand, most of them using online and in-store research. This means they leave a behavioural trace behind that can be used by marketers. By aligning already existent customer information with behavioural data, for example, can help marketers create tailored communication and more customer-centric… Read More →

Wetherspoons delete entire customer database in fear of new law?

August 22, 2017 As the UK government is working on changing data protection laws, one of the UK’s biggest pub chains has announced they have deleted their entire customer database. Clearing over 700,000 emails from their database, Wetherspoons have decided to start afresh with their customer database. While the new GDPR regulations have dictated a big change into… Read More →

ICO Report Shows Clamp Down

July 21, 2017 The ICO annual report was released last week, with some interesting figures being presented. Below, we refresh our memories with the headline-grabbing stories relating to data protection from the past few years and look at some the statistics in the report.  Over the past two years, the industry has seen a shocking amount of data breaches. A 17 year… Read More →

Possible GDPR Consent Guidance Delay?

July 13, 2017 You should by now be aware of GDPR, or at least what it stands for. This monumental change in data protection regulation has been the talk of the data industry for 2 years now. Some businesses have been proactive and have been preparing themselves for a while now, for example many of our data partners… Read More →

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