Data Processing

laptop-image-largeIntermedia Global offers a wide range of data processing solutions, from simple creation of a one-off prospect mailing file comprising of multiple data sources, to more complex private prospect pool creation, hosting and administration. Our team of data experts have the ability to process both business and consumer data, UK or International.

The key to successful data processing is ensuring that the marketing objectives are aligned with the technical solution that is applied…

Neil McCarthy, Managing Director


Mailing file creation

Data processing prospect pool link imageOur data engineers create universal format mailing files, often from multiple data sources. The use of a universal format allows for easy analysis as well as a quicker, more efficient, merge/purge with any future mailing files you may create. Applying URN’S and Unique Source Codes (USC’s) means you can track results and analyse the success of the various segments within your target market groups, both internal and external, allowing you to focus on those segments that are showing better levels of success.

Utilising our suite of advanced matching tools and routines, incoming data sources are merged and deduplicated based on a pre-determined hierarchy, existing customer data is suppressed, and the mailing file is prepared and supplied in accordance with your requirements. For a visual representation, click on the image to the right.

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Data Processing Stages for Prospect Mailing Pool

Private prospect pool creation

For clients who mail high volumes on a frequent basis, a private prospect database may be a more efficient and effective solution that continual list rental. These databases are designed specifically based upon your marketing strategy, to include data from multiple data sources, derived from a multitude of specialist contact based sources and our core databases, to ensure universal coverage of your target audience is achieved.

Private prospect databases can be modelled & scored for selection & segmentation purposes. The basis for this modelling can be reviewed constantly in light of ongoing results and refreshed & supplemented with new and relevant sources keeping the database fluid in order to optimise and maximise results.

For business & commercial markets you are able to be as granular as you need to be to achieve the segmentation that is right for your marketing strategy. Whether you need depth of market coverage or focused targeting within specific vertical sectors, we have access to hundreds of data sources, (some of which are exclusive to Intermedia Global), meaning you can build the perfect prospect pool to achieve your objectives.

For consumer databases you can choose from an extensive range of lifestyle, purchasing, and specialist demographic information, underpinned by data that encompasses all UK consumers

We administer the whole process with our clients and suppliers to not only ensure the smooth and efficient running and administration, but also to ensure optimum performance is being achieved to adapt to our clients’ changing business requirements.

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Matchback analysis

Any campaign is only as good as the results it achieves, and getting a detailed insight into campaign performance is a critical component for understanding and adapting future strategy. As part of our data processing service we provide detailed post-campaign analysis reporting, and work with our clients to interpret the results enabling their marketing plans and strategies to be adapted to optimise future performance.


CONTACT THE DATA TEAM HERE