Data Enhancement

data-enhancementEnrich your data with additional attributes and populate missing information

What is data enhancement? Well, if you want to understand more about your customers, their business sector or their lifestyle behaviour you need to gather more information about them. The process of us matching your data and appending any additional information we can find is data enhancement. It helps you to make the most of your marketing by giving you the opportunity to understand your existing or potential customers better.


Utilise intelligence – optimise communication

Quickly add in highly valuable information – saving money

There are a number of attributes available to append to your customer database, and by matching it to databases already populated with this information, we can populate your database with the extra information you require, meaning you avoid lengthy and costly in-house research methods.

Having a comprehensive database enables improved customer communication and interaction, and the ability to understand more about your customers is vital to adopt a smart retention and acquisition strategy.

Some of the attributes we can enrich your BUSINESS database with:

  • Standard Industry Code (SIC) / Business classification
  • Number of Employees (at site, and company wide)
  • Missing address fields
  • Telephone numbers
  • Email addresses
  • Additional contacts, with email addresses
  • Head office indicator (premise type)
  • Turnover
  • Legal status
  • Year of incorporation
  • Contact job functions

Some of the attributes we can enrich your CONSUMER database with:

  • Missing address fields
  • Email addresses
  • Age / D.O.B
  • Marital Status
  • Gender
  • Additional contacts at the household
  • Profession / Employment status
  • Household income
  • Hobbies / Interests
  • Length of residency
  • Vehicle make/model
  • CCJ’s

How do we enhance your data?

After initial consultation and assuming Non-Disclosure Agreements are signed, we simply receive your data via our secure file transfer facility.

We establish and agree that the format is suitable for matching for us to produce an audit outlining the additional attributes and missing information that we can populate, and associated costs, having matched your data against our suite of relevant Business and Consumer databases.


What do you get back?

After agreeing to the menu of attributes and information to append that meet your exact and agreed requirements, we then carry out the work as follows:-

Any additional enhancements will be added to end of each corresponding record in separate identified fields.

Any originally missing information will be populated into the corresponding original field.

We will return the data to you in the same format you supplied it to us so that it can be read back into your system

Call the data clinic +44 (0) 1234 831000 to discuss our how we can enrich your data.


CONTACT THE DATA TEAM HERE